I want to design a new logo and also the packaging for the
product. They will both represent the product and the country. I want to mainly
print advertisements because I have skills to do that. I will do an ad for
magazines, newspapers, and billboards. I want to represent the things I wrote
about in the adventure. It could have volcanoes, cliffs, islands, the ocean and
the island of Greece. I also want to have pictures of the ingredients or
something that represents the ingredients. I also would like to create a slogan
for the product. I need to find a specific font that represents the brand and
also the flavors of the snack. The package will be very bold and catch the eye
of the consumer. My main target is adults so I will need to think how about how
it can make a bag of chips look like it can be for them not their children. I want
my ads to kind of be shock and awe but nothing inappropriate. More like just a
slogan that would only be understood by an adult. The billboards will be easy
to read with little content so that they get the whole concept or feel
intrigued by it and look it up. They need to relate eating these chips to a
getaway to Greece and they need to make them feel like they are getting a break
from their real life. It’s supposed to give their taste buds a vacation from
all the bland snack and all the fatty fast foods that are now available. The ads
will portray all of these ideas and create a daydream of the beautiful islands
of Greece. These flavors are sure to make them dream of a getaway.
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