Product

"Marketing research gives marketers insights into customer motivations, purchase behavior, and satisfaction. It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities." (Kotler 106) Our product is the main focus of the entire brand. if we cant sell our product than our brand will never make it. right now the product is in the introduction stage because people don't know anything about it yet. "The introduction stage starts when the new product is first launched. Introduction takes time, and sales growth is apt to be slow. Well-known products such as instant coffee, frozen foods, and HDTVs lingered for many years before they entered a stage of more rapid growth." (Kotler 259) Once it is out of the introduction stage, it will start to grow and we will find out whether the product will survive or if we need to go back to the drawing board. The product is made from the freshest ingredients of feta cheese, garbanzo beans, sea salt, oregano, dill and homemade pita. There is no way this product can fail. When you take a bite, it makes you feel like you have left where ever you are and ended up on the beautiful beaches of Greece.