"Promotion spending is relatively high to inform consumers of the new product and get them to try it. Because the market is not generally ready for product refinements at this stage, the company and its few competitors produce basic versions of the product. These firms focus their selling on those buyers who are the most ready to buy."(Kotler 259) The only way for me to get the product out of the factory and into peoples mouths is by promotiong it. Some ideas I had on promoting the product was by doing print ads, billboards, and a commercial. also we will be very active on all social medias and really try and involve and excite our customers. we will tweet and post daily so there is never a day that they forget about Phileas Foggs Greece Munchies. i want to set up booths in places like Costco and Sams Club so people can sample them while they are shopping. "Companies keep their promotion spending at the same or a slightly higher level. Educating the market remains a goal, but now the company must also meet the competition." (Kotler 259)
No comments:
Post a Comment