Distribution

"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage. FedEx’s creative and imposing distribution system made it a leader in express delivery. "

(Kotler 311) Our distribution channel will be quite simple. we will get our product on the shelves of as many stores as we can. We want our product to be easily accessible and in whatever store you shop at. Also it will be available on our website in case you live in a rural area, live outside the U.S. or just don't have any in stores near you. Also it will al be made here in the United States in the Phileas Fogg factory. we are getting all the ingredients imported over to the U.S. from Greece, so it will be the finest quality ingredients. "Distribution channel decisions often involve long-term commitments to other firms. For example, companies such as Ford, HP, or McDonald’s can easily change their advertising, pricing, or promotion programs. They can scrap old products and introduce new ones as market tastes demand. But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change."(Kotler 312)