Business Mission Statement

"Mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Kotler 39)

Phileas Fogg, we focus on creating the perfect snack that can be enjoyed by just adults. And we continue to pioneer bold, unique flavors that people really seem to love. Our primary concern is that the snacks we produce are to the very highest standards using quality products and ingredients.
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch"  (Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler)