Target Marketing Strategy

"To target the best market segments, the company first evaluates each segment’s size and growth characteristics, structural attractiveness, and compatibility with company objectives and resources. It then chooses one of four market-targeting strategies—ranging from very broad to very narrow targeting."(Kotler 202) We are going to use concentrated marking or niche marketing which involves focusing on only one or a few market segments. We plan on only focusing on the adult markets. we have to ask ourselves a few questions, like if its size able enough to generate a profit, is it a growing market, is there a way to reach it and is this what fits in with our objectives and missions? Targeting our market is the biggest task because if we dont get it right than no one will buy our product. our geographic segment will be strictly in the U.S. for now because until our brand is known we can not expand. our main goal is to target both men and women from ages 21+. there is no specific family size for the target but the income should be about 25,000+. All races and nationalities will be targeted and marketed to in their own special ways. Just mainly will will target adults by drawing them in with ads that will give their eyes a relief from all the ads they are used to. "The most powerful brand positioning builds around strong consumer beliefs and values. Brand name selection involves finding the best brand name based on a careful review of product benefits, the target market, and proposed marketing strategies."(Kotler 238)