"To guide implementation effectively, every part of the plan must be described in considerable detail. Sometimes a company will post its marketing plan on an internal Web site, which allows managers and employees in different locations to consult specific sections and collaborate on additions or changes."
(Kotler MP1) We are starting to do exactly as planned. The marketing plan is all set up and is now in full effect. the product will go out on the shelves in a matter of days and we have already started promoting our product through all our social medias and we have print ads in magazines. It will all come together for our release date. "For effective implementation and control, the marketing plan should define how progress toward objectives will be measured."(Kotler MP2) All objectives will be met as soon as our product goes out to the public.
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