EOC: Week 10: What are the benefits vs the features?

My product is very unique and cannot be found anywhere else. The ingredients benefit the consumer because the whole experience of the chips is supposed to wow you. Once you eat my snack it takes you to ancient Greece and makes you feel like you’re in a whole new world. Also another benefit would be that you will not be able to find this flavor combination anywhere else. My chips are so unique and they will have you wanting more. They are made with the freshest ingredients so you don’t have to worry about unnatural chemicals being added to any of these chips. They are perfect for eating while you are relaxing and drinking a nice cold beer. They taste perfect paired with an alcoholic beverage. The features of the product would be that they are made from pita which will soak up the alcohol so you don’t become a train wreck, oregano, dill, sea salt which will make you wanting more of your drink, feta cheese and garbanzo beans which is protein and will keep your stomach satisfied. It’s the perfect salty treat and also is filled with protein and carbs to make your drinking experience last longer. They are just for adults but can be enjoyed by anyone with a strong palette and understand the flavors of the Mediterranean. It’s very unusual and will be different than anything out on the market right now.

Week 8 EOC: Creative Content

I want to design a new logo and also the packaging for the product. They will both represent the product and the country. I want to mainly print advertisements because I have skills to do that. I will do an ad for magazines, newspapers, and billboards. I want to represent the things I wrote about in the adventure. It could have volcanoes, cliffs, islands, the ocean and the island of Greece. I also want to have pictures of the ingredients or something that represents the ingredients. I also would like to create a slogan for the product. I need to find a specific font that represents the brand and also the flavors of the snack. The package will be very bold and catch the eye of the consumer. My main target is adults so I will need to think how about how it can make a bag of chips look like it can be for them not their children. I want my ads to kind of be shock and awe but nothing inappropriate. More like just a slogan that would only be understood by an adult. The billboards will be easy to read with little content so that they get the whole concept or feel intrigued by it and look it up. They need to relate eating these chips to a getaway to Greece and they need to make them feel like they are getting a break from their real life. It’s supposed to give their taste buds a vacation from all the bland snack and all the fatty fast foods that are now available. The ads will portray all of these ideas and create a daydream of the beautiful islands of Greece. These flavors are sure to make them dream of a getaway. 

Implementation Evaluation Control

"To guide implementation effectively, every part of the plan must be described in considerable detail. Sometimes a company will post its marketing plan on an internal Web site, which allows managers and employees in different locations to consult specific sections and collaborate on additions or changes."

(Kotler MP1) We are starting to do exactly as planned. The marketing plan is all set up and is now in full effect. the product will go out on the shelves in a matter of days and we have already started promoting our product through all our social medias and we have print ads in magazines. It will all come together for our release date. "For effective implementation and control, the marketing plan should define how progress toward objectives will be measured."(Kotler MP2) All objectives will be met as soon as our product goes out to the public. 

Price

"Price is the only element in the marketing mix that produces revenue; all other elements represent costs. Price is also one of the most flexible marketing mix elements. Unlike product features and channel commitments, prices can be changed quickly. At the same time, pricing is the number-one problem facing many marketing executives, and many companies do not handle pricing well. "

(Kotler 275) Price is really the most essential part of selling this product. We have to make sure that we don't make it to cheap or it will take value away from our product and make it seem like its not worth the money. Also we cant make it to expensive because its a new product and people aren't going to spend alot of money on a product that they are not even sure they will like. I'm going to base my pricing on other pita chips that are being sold just to create a guideline on where i need to be. a normal 8 oz. bag of pita chips by brands like Stacys and Atheno are $30 to $35. i plan on trying to jeep in range with those and start my pricing at $25 and see how it does. "A small percentage improvement in price can generate a large percentage in profitability. More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships."

 (Kotler 275)

Promotion

"Promotion spending is relatively high to inform consumers of the new product and get them to try it. Because the market is not generally ready for product refinements at this stage, the company and its few competitors produce basic versions of the product. These firms focus their selling on those buyers who are the most ready to buy."(Kotler 259) The only way for me to get the product out of the factory and into peoples mouths is by promotiong it. Some ideas I had on promoting the product was by doing print ads, billboards, and a commercial. also we will be very active on all social medias and really try and involve and excite our customers. we will tweet and post daily so there is never a day that they forget about Phileas Foggs Greece Munchies. i want to set up booths in places like Costco and Sams Club so people can sample them while they are shopping. "Companies keep their promotion spending at the same or a slightly higher level. Educating the market remains a goal, but now the company must also meet the competition." (Kotler 259)

Distribution

"Companies often pay too little attention to their distribution channels, sometimes with damaging results. In contrast, many companies have used imaginative distribution systems to gain a competitive advantage. FedEx’s creative and imposing distribution system made it a leader in express delivery. "

(Kotler 311) Our distribution channel will be quite simple. we will get our product on the shelves of as many stores as we can. We want our product to be easily accessible and in whatever store you shop at. Also it will be available on our website in case you live in a rural area, live outside the U.S. or just don't have any in stores near you. Also it will al be made here in the United States in the Phileas Fogg factory. we are getting all the ingredients imported over to the U.S. from Greece, so it will be the finest quality ingredients. "Distribution channel decisions often involve long-term commitments to other firms. For example, companies such as Ford, HP, or McDonald’s can easily change their advertising, pricing, or promotion programs. They can scrap old products and introduce new ones as market tastes demand. But when they set up distribution channels through contracts with franchisees, independent dealers, or large retailers, they cannot readily replace these channels with company-owned stores or Web sites if conditions change."(Kotler 312)

Product

"Marketing research gives marketers insights into customer motivations, purchase behavior, and satisfaction. It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities." (Kotler 106) Our product is the main focus of the entire brand. if we cant sell our product than our brand will never make it. right now the product is in the introduction stage because people don't know anything about it yet. "The introduction stage starts when the new product is first launched. Introduction takes time, and sales growth is apt to be slow. Well-known products such as instant coffee, frozen foods, and HDTVs lingered for many years before they entered a stage of more rapid growth." (Kotler 259) Once it is out of the introduction stage, it will start to grow and we will find out whether the product will survive or if we need to go back to the drawing board. The product is made from the freshest ingredients of feta cheese, garbanzo beans, sea salt, oregano, dill and homemade pita. There is no way this product can fail. When you take a bite, it makes you feel like you have left where ever you are and ended up on the beautiful beaches of Greece.