Week 3 EOC: Making Money for Good

There are many brands that are beneficial in more ways than one. The first brand I chose is (RED), which is a brand that is trying to make the world Aids free. Fifty percent of the profit of the item goes towards fighting Aids in Africa. This is their goal, “Every Generation is known for something. Let's be the one that delivers an AIDS Free Generation. We all have tremendous power. What we choose to do or even buy, can affect someone’s life on the other side of the world. In 2010, 1,000 babies were born every day with HIV.  In 2011, that number was down to 900. By 2015 it can be near zero. We can stop the transmission of HIV from moms to their babies.” (http://www.joinred.com/aboutred/the-red-manifesto/)  They sell all kinds of merchandise that helps their cause. It was once sold in GAP, but now it can be found in stores all over and they have a website. “Just over a year ago, the rock star Bono started Red, a campaign that combined consumerism and altruism. Since then, consumers have generated more than $22 million to fight H.I.V. and AIDS in Rwanda by buying iPods, T-shirts, watches, cologne and most recently — as anyone who watched the Super Bowl knows — laptops, with all of them branded “(Product)RED.” (http://www.nytimes.com/2008/02/06/business/06red.html?pagewanted=all&_r=0) Most of their merchandise has RED written on it or is red with a small logo on it. Another brand would be Tide. They helped victims of disasters, for example when Hurricane Katrina hit they went to New Orleans to clean peoples clothing. This is tides goal, “The Tide Loads of Hope mobile laundry program travels to places affected by natural disasters and helps out by providing clean clothes and a renewed sense of hope. You too can join us and give the gift of hope. If you buy a Tide vintage t-shirt, all profits will go to support families in need—and you can send a message of hope as well.” (http://www.tide.com/en-US/article/giving-back.jspx)